Marketing Opportunities
Entitlement
	Brand Exposure
As the Title Sponsor, your brand name would become synonymous with the event. Extensive media exposure before, during, and after the event: National/regional television National/regional radio National/regional print Internet
	In-Market Rights & Benefits
In-market rights to speedway and event logos for your company's comprehensive motorsports marketing platform, including: Themed advertising Point-of-sale Promotional collateral Consumer, trade, or employee promotions Event marketing opportunity Brand exposure through other Official Partners' marketing efforts
	At-track Brand Integration & On-site Benefits
Pre and post race ceremonies Full-page, four-color advertisement in Official Souvenir Event Program Public address announcements On-site brand integration Trackside signage Grandstand banners Branded Flags Tickets & Hospitality package

Promotional Partnership
	In-market promotional rights
Grants limited rights to build marketing programs through an Official Association with ISC venue/event. Grants in-market rights to use event trademark in promotions, advertising point-of-sale and packaging. Provides opportunity to conduct consumer promotions and/or trade programs leveraging association with the event. May include ticket and hospitality package for customer entertainment or consumer promotion applications.
	On-site Display and Sampling
Direct promotional access to hundreds of thousands of enthusiastic, brand-loyal fans via branded display areas. Display, sampling and/or new product introduction opportunities. Includes advertisement in Official Souvenir Event Program
	Licensing Programs
Grants license to utilize select registered trademarks in connection with the manufacturing, distribution and sale of products. Leverages the equity of ISC venues and enhances consumer acceptance of, and interest in, product(s).

Official Status
	Opportunity
A comprehensive, fully integrated, fully activated sponsorship and media program that delivers category-exclusive rights of association with the respective ISC venue(s).
	In-Market Rights & Benefits
In-market rights to speedway and event logos for your company's comprehensive motorsports marketing platform, including: Themed advertising Point-of-sale Promotional collateral Consumer, trade, or employee promotions Event marketing opportunity
	At-track Brand Integration & On-site Benefits
Full-page, four-color advertisement in Official Souvenir Event Program Public address announcements On-site brand integration, including: Trackside signage Grandstand banners Branded Flags Tickets & Hospitality package

Facility Naming Rights
	Motorsports venues are distinctly different from other sports arenas in many ways.
More Than a Few Big Events Speedways not only play host to the largest sporting events in the U.S., but they also host many other events that draw tens of thousands of fans. The Track is "The Team" There is no "hometown team" in motorsports, so fans develop strong affinities for their favorite drivers and favorite/'hometown" racetracks. Each Track Is Unique Motorsports venues come in multiple shapes and sizes, lending to the ability of each to forge its own individual identity. America's Fastest-Growing Sport While facility expansion is limited to other sports, motorsports arenas continue to add seating capacity each year. Explosive Growth in Television Viewership While other sports strive just to maintain share, motorsports is the only sport that continues to show television viewership growth. The Consumer Connection Facility naming rights may be the best marketing platform available to build brand awareness and equity, dimensionalize brand attributes and reach millions of brand-loyal motorsports fans. Unparalleled Advertising Value "They (facility naming rights) represent some of the biggest bargains in sports. Using television (advertising) to create the same number of consumer impressions would cost ten times as much!" - Sports Business Journal, June 1998.

Interactive Marketing Exhibits

Brand presence at event - share in the excitement of the race weekend. Direct, interactive access to nearly five million brand-loyal fans across the country. Display, sampling and/or new product introduction opportunities.

Marketing Opportunities
ISC prides itself on the development of customized marketing programs designed to meet the marketing goals and objectives of its partners. If you would like to speak with a representative in ISC's Corporate Partnership department, please contact: